How Yamaha Outboards boosts social engagement with sound
Marine industry leader Yamaha Outboards turns action-packed footage into captivating social content. With Epidemic Sound, Yamaha has streamlined its creative workflow while creating higher-quality content that engages its audience across platforms.
Background & challenge
With a packed content calendar, the Yamaha Outboard's team struggled to find fitting music. Navigating copyright laws was complex and time-consuming, and they needed one simple license for all major platforms. Without the right music readily available, the team was often forced to prioritize speed over creative impact, which compromised the quality of their final output.
Solution
Epidemic Sound empowered the Yamaha team by removing the complexities of music licensing. The platform streamlines their creative process, making it effortless to find the perfect track and create custom-length edits in seconds. For a team facing high volumes of assets and tight production cycles, having a reliable soundtracking tool gave them valuable time and creative energy back.
Results & impact
Pairing action-packed visuals with the right sound elevated Yamaha's content and sparked the team's creative passion. This resulted in strong audience engagement, confirming the impact of high-quality audio. As Yamaha focuses more on storytelling, music plays an essential role in crafting narratives that connect with their audience and build a stronger brand.
The sound of obsession
In the first episode of its Obsession Series, soundtracked by Epidemic Sound, Yamaha tells the story of Brandon Palaniuk's obsessive pursuit of greatness, from his small-town roots to becoming a two-time Bassmaster Angler of the Year.
Customer highlight
The Yamaha team transforms its extensive library of high-quality boat and fishing footage into dynamic social content. Short clips and mixed-media carousels are elevated with visual effects and powerful audio. This brings events like the Bassmaster Classic to life, giving their followers an immersive, front-row experience powered by the perfect soundtrack.
Un presupuesto
“With Epidemic Sound I feel empowered to do my job, and having the sound assets that I need at my disposal, there’s now one less thing to worry about.”
Craig DeStefano
Social Media Strategist, Yamaha Outboards
Discover Enterprise
- Clear your content for all online platforms with a single license
- Access a catalog of over 55,000 tracks and 250,000 sound effects
- Streamlined workflows with custom track editing through intuitive tools